WP_Post Object
    [ID] => 94
    [post_author] => 2
    [post_date] => 2010-07-29 17:57:48
    [post_date_gmt] => 2010-07-29 23:57:48
    [post_content] => 

Under the Hood

Let's say you own a small grocery store. You want to find out more about your customers that frequent and shop at your location. So, you begin trying to measure certain behaviors that you think will give you more information about who buys items and who doesn't. You might impose a quick survey on customers that enter your store, or you could follow someone around as they make shopping choices. You could write down what they pick up, how long they examine a can of green beans, and how often they decide against buying something. How much more effort would that require on your part? Would the data and analysis be worth the cost? Now let's switch gears: you are a classroom teacher. You want to find out more about how your students are studying and learning the material. You want to find out what makes a successful student in your class. So, similarly, you could develop some intensive research methods to understand student behaviors that lead to success. You could sit behind a student and watch them read material. You could follow them home and see how long they study their textbooks. You could record how long it takes them to read a chapter. You could give them surveys throughout the class to see how confident they are in the material they've learned. Of course, neither of these situations are practical and might sound silly. Neither a grocery store owner nor a classroom teacher have the resources to carry out these methods, the time to execute them, or the ability to measure and observe at a basic level more than one student at a time. Now let's switch gears once more. You're invested in online learning. You want to understand how learners are using your course. You want to find out how successful students achieved their success. You want to find out what works and what doesn't. What if you could take this information, analyze it, and make meaningful changes to your course to positively affect learning outcomes for your students? You can. I'm not talking about a new LMS (Learning Management System) that enslaves your organization or another authoring tool that requires a steeper learning curve. What I'm talking about, essentially, is putting your ear to the ground and listening. I'm talking about opening the hood to all of the data that is already available to you and bringing it together in a meaningful, actionable way. I'm talking about eLearning Analytics.

What is eLearning Analytics?

eLearning Analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing online learning content. I'll admit I'm plagiarizing a little with that statement—it comes from Wikipedia's entry on Web analytics. Truth is, no history or definition of eLearning Analytics would be complete without at least a summarized look at the history of Web analytics. Let me sum up Web analytics' history as quickly as I can: much like the grocery store owner, people who began selling things on the internet wanted to know more about their customers. They saw that money could be made, but they had no idea as to the potential revenue they were missing out on. How many people get confused while checking out and quit? How many people can't find what they want? How many people simply aren't interested in what you're selling? So folks decided to start looking under the hood. As a citizen of the internet, whether you browse or "surf," you are revealing quite a bit about yourself. Not necessarily personal information (that's another topic), but simple things like who your internet service provider is, what browser you use, your connection speed, things of that nature. People started to aggregate these bite sized pieces of information over time, so you ended up with a log or history of requests for web pages made by people's computers. Then folks started to realize that you can calculate a lot based on those logs. They saw that you could estimate how long someone spent on a page, how long their overall visit to your site lasted, and much much more. Eventually, people started manipulating and analyzing all of this information and acting on it. They thought, "Well, if we can make the experience better, maybe we can sell more stuff." They were right. Companies that effectively used this technology started seeing results. Other companies then said "Hey, maybe we can help others do this." The Web analytics industry was born.

Why eLearning Analytics?

You might be wondering, "So others can make more money by analyzing and optimizing their online shopping carts. So what? What's that got to do with education?" I hope that the answer to what this has to do with education is already apparent to you. What if, instead of using Web analytics to measure and report and solve for revenue, we used it to solve for educational outcomes? For learning objectives? For increased performance? For better learning experiences? What if we could understand, even at a basic level, how learners are using our online courses, how effective the content is, and even how learners feel after they were finished? With eLearning Analytics, you can. In the next article, we'll dive a little deeper. How do we gather the data? What do we look for? What is important? If you've been looking for this sort of thing for a long time and can't wait any longer, I'd love to talk to you more about what my company offers. However, this series of articles is meant to be purely educational. I think this topic is important enough that it doesn't need to be hidden behind a sales pitch. I think if we do this right, we change online learning. We break out of page turning, boring, almost completely ineffective online courses. We stop jumping through hoops and we start to see what online learning really can do. [post_title] => eLearning Analytics 101 Part I: What is it? [post_excerpt] => [post_status] => publish [comment_status] => open [ping_status] => open [post_password] => [post_name] => elearning-analytics-101-part-i [to_ping] => [pinged] => [post_modified] => 2013-06-05 21:08:18 [post_modified_gmt] => 2013-06-05 21:08:18 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.enspark.com/blog/?p=72 [menu_order] => 0 [post_type] => post [post_mime_type] => [comment_count] => 1 [filter] => raw )

Creating Work Life Balance

Posted April 16, 2013

Balancing the demands of both work and home life can be a difficult task, as both pose unique physical and mental challenges. Often times, individuals feel that when one of these areas  thrives the other inevitably suffers due to the amount of focus needed to create the success they’re experiencing. Helping your employees obtain the [...]

Human Resource Training

Posted April 2, 2013

The happiness of your employees determines the success of your business. Employees that aren’t content with the workplace environment you provide will deliver poor customer service to your customers, and become less and less efficient as time goes on. Although this seems like a hopeless situation, you can prevent and even turn it around by [...]

HR E-Learning

Posted March 25, 2013

HR is arguably one of the most important departments in any company. Not only is it needed to recruit new employees, but also to keep those who are currently employed happy in their job. Touchy topics like sexual harassment, lay-offs and employee discipline are important to address, but the approach is not always simple. This [...]

Networking for Success

Posted March 18, 2013

Networking is an incredibly important aspect of finding success in the workplace, but even so, it is often overlooked by those in the workforce. Some of the common excuses for not utilizing this tool are that employees just don’t have enough time to attend industry events or that that they simply don’t see the value [...]

You can be a Leader too!

Posted March 11, 2013

Many of us are familiar with the frustration of sitting back while others take the lead on projects in the workplace. Although it feels impossible to shake things up enough to get your chance to shine, it’s really not that far out of reach when you understand the basics of leadership. If you generally don’t [...]

Stress Management Training

Posted March 4, 2013

The busy world we live in today tends to lump the idea of stress into one unpleasant but normal occurrence of everyday life. The truth is, you can experience both positive and negative forms of stress, and distinguishing between the two is important for your health. Di-stress is the negative form that produces feelings of [...]

White Label eLearning

Posted February 25, 2013

Finding the perfect eLearning solutions to meet your company’s specific needs can often times be difficult due to the need for cohesiveness within your brand. It is important that your company is well represented within your eLearning activities, but it is also very difficult to create a customized program on your own. This is where [...]

Sexual Harassment Statistics

Posted February 19, 2013

Sexual harassment became a publicly known term in the mid 1970′s, and was coined by a female activist group from Cornell University. These women were creating a “speak out” campaign to bring awareness to inappropriate conduct toward females in the workplace, and used the term to define this rapidly growing problem. We have come far [...]

Conflict in the Workplace

Posted February 11, 2013

According to a recent article released by the Department of Human Resource Management, 60-80% of conflict within a business is the result of bad employee relations. This statistic stresses the importance of identifying conflict in the workplace, and solving it as quickly and effectively as possible. It is important, however, to note that not all employee [...]

Business Email Etiquette

Posted January 30, 2013

Email has become the most commonly used form of communication in business today. This is because it is more efficient and convenient than any other medium, and is generally the most appropriate form of contacting superiors, coworkers, and clients. That being said, it is crucial that the emails you send for business purposes make a [...]

E-Learning Software – Effective E-learning is Engaging E-Learning

Posted January 21, 2013

If you’re looking to invest in your employees, eLearning software is an easy solution. But not all eLearning software is created equal—most online training courses are dry, bland, and downright boring. Who wants to learn that way? eLearning should be both informative AND engaging. After all, everyone knows the best learning takes place when people [...]

Corporate E-Learning

Posted January 17, 2013

Did you know that corporations, on average, spend roughly $9500 training each new hire?*  As much as 21% of all training dollars spent are used on leadership and management development alone.** E-Learning companies are stepping up to reduce attrition which seems to be the only answer to this problem of slashing the staggering cost of training [...]

What can E-learning do for MY Company?

Posted November 2, 2011

Do you or your company have a training program? What about an e-training/e-learning program? There are unique benefits available to organizations who use online training courses to educate their workforce. Check out this quick Slideshare and learn how your company can benefit from an e-training program! http://slidesha.re/uYqfUD

The Benefits of E-leaning for Email Etiquette Training

Posted October 27, 2011

Most of us have had an e-mail from a co-worker that was questionable. Without thinking, many people pass along something that they think funny, even though it may prove offensive for others.  Perhaps the person just didn’t fill in the subject line properly, which prompts you to open an email which has nothing to do [...]

Smartphones: M-Learning’s Most Widely Known Tool is Unsafe—or is the User?

Posted October 21, 2011

M-learning is a rapidly increasing medium being used in the application of e-learning. I have used my mobile device to access many websites in search of information on the go. This is looking more and more like the norm for the future. But how safely are we accessing information on the web using mobile devices? [...]

Crowdsourcing: Useful or a Hindrance to the Overall Learning Process?

Posted October 18, 2011

Last week we were talking about social learning and communities of practice. Now let’s get a little deeper into that conversation and talk about how some communities of practice go about solving problems within the community. Crowdsourcing and crowdfunding are two unique ways of finding a solution to a proposed problem. In crowdsourcing, a problem [...]

E-Learning: The Next Step in Social Learning as a Unique and Efficient Alternative

Posted October 17, 2011

So we have been talking about social learning this past week. When it all comes down to it, social learning is just something that is always going to happen, whether it is in a classroom, during a discussion, using social networks, making observations, or reading a paper. The pursuit of knowledge happens all day, every [...]

Positive Reinforcement for E-learning: Four Ways to Accomplish Encouragement

Posted October 13, 2011

So a little while ago, we were talking about social media and game mechanics and how they can be related to eLearning and used to effectively increase the learning platform. Here are four ways we believe social media and game mechanics can be used to positively reinforce e-learning: Create a system of rewards, or gamification, [...]

Motivating the Learning Process with Social Media and Game Mechanic Rewards


Why is it that in today’s society, video games and social media seem to be so “addictive”? Parents yell at children and adolescents to “get off that thing!” and the response is usually “Five more minutes!” Is it because of the potential positive reinforcement or rewards that can be gained from it? You share a [...]

Social Learning vs. Communities of Practice: Which is Social Media Connected With?

Posted October 12, 2011

Despite some confusion with the names, social learning and communities of practice are both concerned with social media. Social learning is not just the communication that happens when using social media. Social learning is a phenomenon. It happens every day, whether we are aware of it or not. Communications, observations, comments and questions we have [...]

Do You Know What mLearning Is?

Posted October 7, 2011

E-Learning is changing the way that we learn today. Mobile devices are making it increasingly easier to take part in such activities. This has created a subset of learning that is entitled m-Learning. This term is becoming increasingly popular in the education world. Unfortunately, some people use it without knowing the extent of the term. [...]

4 Reasons Your Mobile Device Can Increase Your Learning/Training Capability

Posted October 5, 2011

New technologies are constantly being introduced into the classroom setting. In an age where cell phones are less and less a privilege and more of a necessity, finding new ways to implement mobile devices into the learning environment are key in a learner’s education. We came up with 4 reasons that your mobile device can [...]

Still no Flash on the iPhone… or is there?


We’ve all had the wonderful experience of pounding our heads against the wall because of the iPhone app we’re playing. We just can’t seem to kill the last pig, feed the monster his candy, or stop an onslaught of brutal enemies with our puny towers. The latest offering of addicting, head pounding games that I’ve [...]

“I’m (not) too busy.”


Long gone are the days when you sit down with a textbook, paper and a pencil. No longer do we see people carrying notebooks and other stationery. More common are tablets, laptops, and cell phones. Education is evolving much like everything else in the world. People who continue adhere to old technology are considered behind [...]

The FUTURE of Learning!


The use of mobile devices is evolving the learning process as we know it. Is it just another fly-by-night idea? Or has it made a permanent mark in learning? Time will only tell, but in the meantime…take a look at this article and read these opinions. It will give you a view from a different [...]

Ever Wondered About Mobile Learning?

Posted October 3, 2011

Mobile learning is a new idea that is creating a lot of buzz in the E-learning universe. Nowadays, everyone is on the go and being able to learn while doing so is as important as ever. As with any technology, we need to be as creative and up to date as possible in delivering such [...]

YouTube Enfuse Product Overview

Posted March 15, 2011

Just published: Enfuse Product Overview on YouTube:

Announcing Enfuse

Posted March 11, 2011

After long weeks, months, and even years of toil, we’re ecstatic to announce the release of Enfuse, our on-demand Learning Analytics tool. See more details from the press release or straight from the source.

Enspark 2.0: New Office

Posted October 5, 2010

We’re very excited to get moved into our new location in Orem, UT right off of the I-15 freeway in a brand new building. We’ve got more space for growth, better views, bigger offices, and hopefully brighter futures

See You at DevLearn 2010!


eLearning Analytics 101 Part II: Learner Centricity

Posted August 16, 2010

In the last article in this series, we introduced you to eLearning Analytics. We talked about the power of looking under the hood of your online courses and accessing mountains of data that can be readily available to you. If you haven’t yet heard of eLearning Analytics, or want to start with the basics, feel [...]

eLearning Analytics 101 Part I: What is it?

Posted July 29, 2010

Under the Hood Let’s say you own a small grocery store. You want to find out more about your customers that frequent and shop at your location. So, you begin trying to measure certain behaviors that you think will give you more information about who buys items and who doesn’t. You might impose a quick [...]

Limited time: get Battle of the Pacific for $20!

Posted July 26, 2010

For a limited time we are offering our featured activity, Battle of the Pacific, for only $20! This activity is normally $99, so go to our activity store now to take advantage of a sweet deal! Just enter the promo code AJURET at checkout to get the discount.

See you at eLearning DevCon 2010

Posted June 10, 2010

Enspark will be participating and sponsoring at the eLearning DevCon 2010 conference in Salt Lake City, Utah. Cahlan Sharp will be presenting two pre-conference workshops: Using Adobe Flash to Create eLearning from the Ground Up (2 days) Beginning Adobe Flash ActionScript 3 (1 day) Cahlan will also be presenting a few sessions during the main [...]

New Enspark eLearning Activity: Battle of the Pacific

Posted June 1, 2010

Battle of the Pacific is a fun, exciting way to assess your knowledge. As you answer questions correctly, you fire at enemy ships in nearby waters. Your fleet might also be in danger, however, if you miss a question. Battle of the Pacific is another Enspark eLearning Activity meant to be installed, customized by, and [...]

New Enspark eLearning Activity: Stranded

Posted May 28, 2010

Imagine being Stranded on a remote tropical island, with only your wits to save you! In Stranded, the latest Enspark eLearning Activity, you’ll need to use your knowledge to answer questions correctly to build your fire and attract the attention of a passing rescue ship. Using the Enspark Activity Builder, you can install Stranded as [...]

Cash Quiz: A FREE Activity from Enspark

Posted May 26, 2010

We invite you to download and try out our first Free Enspark eLearning Activity: Cash Quiz. Cash Quiz is a game show-based activity where you earn virtual “cash” for answering questions correctly. You can also use up to three “hints” to help if you get stuck. To download, customize, and publish Cash Quiz to your [...]

Introducing the Enspark Activity Builder

Posted May 25, 2010

We’re very excited to announce the launch of our Enspark Activity Builder. The Enspark Activity Builder is an Adobe AIR application that you can use to manage your eLearning Activity Library. It is a completely free tool that allows you to download, purchase, manage, customize, and ultimately publish all of your Enspark eLearning Activities. We’ve [...]

Calling all Game-based Learning Enthusiasts

Posted May 11, 2010

We’re getting ready to launch a host of new activities and serious games for eLearning. We want to gather a group of folks who’d be interested in testing our games–both the creation and playing of the games. If you’re interested, you’d have access to the following benefits: Free, unlimited, non-commercial access to our entire suite [...]

A New Look


Enspark is proud to announce our new website. We’ve given a complete face lift to our old website, and added a lot of information. Some highlights include: Off-the-shelf courses, showcasing some of our workplace, conduct, and management training courses. Our Analytics page has been revamped and improved. An Activities section focused on our upcoming activity [...]